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Why Samsung Paid $5 Million to Give Away the New Jay-Z Album (Video Inside)

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JayZ

Yesterday during halftime of the San Antonio Spurs/Miami Heat NBA Finals match-up, Jay-Z announced his new deal with Samsung will include a new album for those who buy Samsungs new Galaxy device. As part of the deal, Samsung will purchase 1 million copies of his album, “Magna Carter: Holy Grail,” and give them to new buyers free of charge.

Business Week dives into the deal and breaks down why this is a win for Samsung. Read the full story here

SOURCE: Business Week



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